“All services have struggled in large measures because of the enormous royalty rate for licenses.Not a single service has managed to reach profitability… certainly not Spotify.” “Spotify is not making a fair income, and publishers are doing better than ever.Here’s why, for both sides of the industry… 1) music publishers (and songwriters) What, though, does the deal mean for the music industry on Spotify, still the largest music subscription streaming platform in the world?īoth record labels (and artists) and music publishers (and songwriters) should be watching the Joe Rogan deal – and Spotify’s current predilection for spending big on exclusive podcasts – very closely. Spotify’s Joe Rogan scoop, then, is a major blow to Apple Podcasts, and will also disgruntle YouTube, where The JRE’s ‘vodcasts’ have attracted over 2 billion views to date. Meanwhile, Forbes suggests The Joe Rogan Experience is currently making $30m in revenues per year, though whether Spotify will get a cut of that number – and how SPOT’s own podcast ad tech might affect it – currently remain unknown. The JRE was the most popular podcast on Apple platforms last year, beating the New York Times’ The Daily into second spot. In April last year, Rogan stated that his podcast was being downloaded 190m times each month. The show’s typical length runs between two and three hours, with previous guests including Elon Musk (who famously smoked a joint during recording, pictured), plus Bernie Sanders, Candace Owens, Kevin Hart, Mike Tyson, Russell Brand, Malcolm Gladwell and Michelle Wolf. Rogan’s ‘cast is known for its sometimes fascinating, always freewheeling conversations with figures from across the spectrum of politics and celebrity.
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